Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Paid search also is a poor choice for introducing new products that consumers may not yet know a lot about. Here’s an example of what I mean: One retailer shared his excitement about a novel, polarized sun visor for car windshields. This unique product includes a small disc that the driver aligns to block the sun. The item sells well via its catalog presentation, where a photo, diagram and copy block illustrate its advantages. But like the dog toothbrush, the sun visor is too unusual to be a paid-search hero product.
Related Content
Comments
