Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Consider the niche category of pet oral hygiene. The phrase “dog toothbrush” gets fewer than two searches per day (as reported by Overture), and these items sell for less than $10. While such products may participate in a larger campaign, dog toothbrushes never will play the starring role in any search-marketing campaign.
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