Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Pottery Barn’s overall merchandising strategy makes sense: broad selection garners more business overall than niche merchandising. But for paid search, merchandising depth beats merchandising breadth.
3. What sort of products sell best at paid search?
Products with sufficient Web search traffic and margin dollars work well in paid-search ads, as do products that can be sold via short text descriptions and products that customers understand.
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