Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Pottery Barn is a great company — I’m a satisfied customer. For this search, however, the lesser-known brand appears more credible. Their URL and focused copy suggests Bestwineglass.com lives and breathes wine glasses. Of these two ads, Bestwineglass.com likely enjoys the higher click-through rate.
Furthermore, a visitor to Bestwineglass.com will find 47 glass options vs. 12 at Pottery Barn. Because of this four-fold advantage in selection, it’s likely Bestwineglass.com enjoys higher conversion on this phrase.
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