Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Consider two recent ads on a Google search for “wine glass.”
On www.bestwineglass.com:
Stemware — Free Shipping
Bohemia, Riedel & Ravenscroft. Wine glasses, barware and decanters.
And on www.potterybarn.com:
Pottery Barn Entertaining
Find all your home essentials & easy home updates at Pottery Barn.
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