Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Alan Rimm-Kaufman, Ph.D., leads the Rimm-Kaufman Group, a professional services firm providing online marketing services and technology to leading catalogers and e-tailers. He may be reached at alan@rimmkaufman.com.
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