Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Once you determine your tradeoff between advertising cost, sales and profits, you can scale up your marketing spend and still meet your marketing goals. Some large retailers spend hundreds of thousands of dollars on search advertising monthly, and do so while hitting their ROI targets.
Conclusion
Paid search is one of the most exciting customer-acquisition opportunities for catalogers available today. If you’ve yet to use this channel, run a test to see if paid search can work for you.
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