Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Leading search-marketing channels include Google, Overture and Inktomi. Additional smaller channels and new large channels are expected to appear soon.
2. What sort of catalogers benefit the most from paid-search marketing?
Catalogers with fair pricing, good Web sites and strong brands do best with paid search. It also favors e-tailers with a tightly focused merchandising strategy, because it increases the odds they’ll win the click and that the click will yield an order.
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