Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Search marketing is an ideal direct marketing medium. It supports low-risk tests and aggressive rollouts of profitable campaigns. Many e-tailers start with a small test of a few thousand dollars. After a successful test, they generally seek scale. That is, they then ask: “How much advertising can we buy while still meeting our ROI target?”
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