Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
When choosing whether or not to outsource the analysis work, the right choice for your catalog depends on the availability of in-house online marketing talent, the incremental return gained via better marketing, and the relative costs of in-house salaries vs. management fees.
8. How much should you spend on paid-search marketing?
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