Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
A smart analyst can bring huge improvements to a search campaign. But this person (or people) must understand your merchandising, value proposition and economics, as well as be skilled in the nuances of online marketing and various search venues.
Strong reporting systems empower analysts. They should earn their salaries by thinking, analyzing and discovering, not by wasting hours chiseling out crude reports using dull tools.
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