Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
E-merchants running medium- to large-scale search-marketing programs find maximizing the channel requires two key ingredients: smart technology and smart people.
You can develop tracking and reporting technology internally, rent systems from application service providers or use a platform offered by your search-management firm. The right choice for your company depends on the availability of your IT resources, functionality and ease-of-use desired, and relative costs.
Related Content
Comments
