Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
• Affiliates often have no interest in sharing marketing insights with e-tailers. Rather, affiliates aim to buy advertising low and sell it high, and they have no incentive to say how they’re driving sales. Indeed, when e-tailers dig into the details of their affiliate programs, many find their affiliates are driving much of their sales via advertising on the merchant’s own brand name, a monstrous exploitation. The “black box” nature of affiliates’ campaigns deprive you of valuable marketing insight.
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