Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Good reporting systems offer simple dashboards to monitor your overall marketing effort, as well as detailed reports supporting in-depth analysis. Look for reporting systems that offer flexible categories and subcategories for summarizing results. Advanced systems support easy A/B testing of ad copy and destination URL, and provide statistical confidence estimates to distinguish testing signals from noise.
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