Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
Tracking extends beyond your online systems. Try providing your phone agents with a dedicated catalog code to assign when callers indicate they found your company via Web search. While callers won’t (and shouldn’t be asked to) recall the specific placement or wording of your ad, you can allocate this generic spill-over revenue proportionately across your tracked results.
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