Paid-search Marketing: Answers to Eight Key Questions
Many catalogers enjoy great results from paid-search marketing in the online sales channel. This article will answer eight key questions about the channel and how you can optimize it for your catalog operation.
5. How should you track and monitor paid-search campaigns?
Running paid-search campaigns without solid tracking capabilities in place is like flying an airplane blindfolded. Your tracking system must be able to track every click, order, revisit and subsequent order at the most granular level of detail. Good tracking systems also reconcile the click counts for which you’re billed against the visits your site actually receives.
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