Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
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If you can’t sympathize with your audience, you’re going to have a very tough time selling to them. To you, your audience may seem old, dowdy, overweight or ignorant. That’s not, however, how they see themselves. If you can’t feel true sympathy for them, you’d better learn to fake it compellingly. Otherwise, your catalog won’t sell.
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- Companies:
- McIntyre Direct
Susan McIntyre
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