Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
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• Dead silence. (The answer I got from everyone in the room at a major cataloger in response to the question: “Has anyone in this room actually been inside the house of anyone who buys your products?”)
While a simple mismatch between the demographic of a catalog’s audience and the demographic of the catalog’s employees may be involved, the true problem is deeper that that.
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- Companies:
- McIntyre Direct
Susan McIntyre
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