Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
The catalog mockup I was looking at showed line after line of trim, youthful, closely fitted women’s apparel.
“Um ... your audience is mostly old and overweight, right?” I asked.
The cataloger made a face. “Oh, we bury that stuff in back.”
For every cataloger who is embarrassed by his or her products, I can point to two who are embarrassed by their customers. Some comments I’ve heard:
- Companies:
- McIntyre Direct
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