Many aspects of cataloging are complex and sophisticated. Then there are others ...

By Susan McIntyre

Had this cataloger been capable of seeing through her customers’ eyes, she would have seen products that were exciting, appealing and rewarding. That’s exactly how they should have been portrayed in her catalog—not hidden behind frolicking models.

“I’m embarrassed to be seen with my customers.”

“Here’s our new spring line. We expect great sales.”