Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Actually, it goes deeper. These catalogers are failing to perform the most basic step for effective catalog sales—seeing the world through their customers’ eyes.
In the example above, the products that this catalog manager felt were ugly and boring actually were top-quality camping items made of durable outdoor fabrics.
0 Comments
View Comments
- Companies:
- McIntyre Direct
Susan McIntyre
Author's page
Related Content
Comments