Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
The lesson: Don’t do that! Costs can’t be measured against an absolute scale. They must be measured on a relative scale, compared with the income they bring in.
Susan McIntyre is president of McIntyre Direct, a catalog consulting company based in Portland, OR. She can be reached at (503) 735-9515.
- Companies:
- McIntyre Direct
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