Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
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Occasionally, such extremes of cost-cutting can be traced to real financial need. But in my experience, that’s a rare circumstance. Most often, it’s caused by a catalog manager who looks at the invoices, blanches at the absolute dollars and decides to cut back, with no calculations of cost versus benefit, or revenue minus cost equals profitability.
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- Companies:
- McIntyre Direct
Susan McIntyre
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