Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
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• A cataloger, whose title had grown rapidly and profitably for several years, fired all outside help, and let the color house Mac operator design the pages—then wondered why sales declined. Another cataloger, selling very upscale items, switched to a local photographer who shot all new items scattered on the studio’s floor.
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- Companies:
- McIntyre Direct
Susan McIntyre
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