Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
• Another cataloger had virtually everything going for her: brand-name products, high price points, good margins, low operations costs, and she virtually owned her niche. Nevertheless, she squeezed so hard on costs that her catalog became a photo-free zone. Response rates dropped, so she cut costs further.
0 Comments
View Comments
- Companies:
- McIntyre Direct
Susan McIntyre
Author's page
Related Content
Comments