Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
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It’s not a matter of profitability. Many of these catalog programs are profitable or very close to it.
• One consistently profitable cataloger (whose catalogs had won national design awards) canceled all outside design help, and instead, had a local student design the catalogs. Sales declined, and the proprietor finally had to go out and get a job to cover costs.
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- Companies:
- McIntyre Direct
Susan McIntyre
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