Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
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• A gift cataloger who was out of stock on a major item most of the time for several years. Reason: The cataloger failed to press the supplier.
I could multiply these examples, but the key lesson is this: As a cataloger, you must work just as hard on stocking your shelves as you work on creating your catalog.
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- Companies:
- McIntyre Direct
Susan McIntyre
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