Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
“Yeah, we’ve had stocking issues.”
“So, your new line of office chairs?”
“No stock.”
“And the new desk accessories line?”
“Wish we had the merch.”
Why do catalogers spend months sweating to create beautiful new catalogs, and more months sweating about detailed circulation plans, only to blow it all by having empty shelves when customers’ calls begin?
- Companies:
- McIntyre Direct
Related Content
Comments
