Stupid Catalog Tricks
Many aspects of cataloging are complex and sophisticated. Then there are others ...
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“I’m embarrassed to be seen with my products.”
The catalog was filled with attractive young models playing in the snow. It looked very nice, except ...
“You sell camping gear, right?” I asked.
“Absolutely,” said the catalog manager.
“Which none of these models is using?”
The manager smiled. “Our products are so ugly and boring, we realized the only way to sell them was to show something else.”
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- Companies:
- McIntyre Direct
Susan McIntyre
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