Managing the Mobile Surge, and Key Insights From Black Friday 2014

Therefore, while many still feel that "content is king," it takes a back seat to performance, especially during peak events. All the content in the world isn't going to influence users if they've all gone to another app because of a poor experience. Take into account all the variables, and thoroughly test your site to handle them in all channels. This way, no matter which approach your end users take, you'll be ready to perform when it matters most.