Managing the Mobile Surge, and Key Insights From Black Friday 2014

In the end, when preparing for peak web events, it's often more useful to think about what your site or app doesn't need rather than what it does. Less is often more in the realm of mobile performance. Trying to deliver the same quantity of content via mobile will almost certainly have a negative effect on the quality of the experience your valuable end user will have. Many e-tailers pack their website full of features to urge prospects to buy more, but these features prove useless if the site won't load efficiently and correctly with total reliability.