Managing the Mobile Surge, and Key Insights From Black Friday 2014

Many of the worst mobile performers likely had perfectly decent websites, but they made the mistake of trying to push the same amount of content out via mobile as they did for their desktop site. This is an easy mistake for a beginner to make. Top performers design their mobile sites to be responsive, and alter the amount of content delivered based on the device being used to access it. Those retailers that didn't do this saw their mobile sites bending, if not breaking altogether, while they tried to deliver more content than they realistically could effectively across mobile.