Managing the Mobile Surge, and Key Insights From Black Friday 2014

Indeed, Dynatrace data shows 37 percent of mobile users will abandon an app and shop elsewhere if it takes more than three seconds to load. Yet the bottom 10 retailers were only able to muster an average response time of 12.35 seconds. This begs the questions: How did they fail so badly? Sadly, the answer is simple: they didn't adjust for mobile.