Managing the Mobile Surge, and Key Insights From Black Friday 2014

Dynatrace monitored top retailers throughout "gray weekend" and came away not only with detailed information on which brands cashed in and which missed out, but a clear picture of why and how others can learn from what happened. There was a stark contrast between winners and losers, of course, and it delivered one simple message: the losers weren't prepared for the unprecedented mobile surge. Since hindsight is 20/20, I want to be sure that all readers reap the benefits of seeing exactly how today's omnichannel retail landscape and the ubiquity of mobile shopping have changed the game, and what they need to do to keep winning.