Managing Machine Learning: How to Bridge the Man/Machine Divide

Machine learning allows the computation of patterns and outcomes across massive data sets at a scale far greater than traditional analytics could ever achieve. And because the computation is completely independent of manual processing, companies gain the ability to effectively collect and analyze even more data, utilizing the inexpensive storage, computing power and distributed database technologies now available. Simply stated, machine learning begins to present itself as a retailer's best tool in a time where data doubles every two years.