Managers Share Secrets of Success

A second challenge is maintaining our housefile. We do some telemarketing with our customers. If someone who has bought from us for, say, several of the last few months, and then suddenly stops, we’ll give that customer a call to try and reactivate them.

CS: How do you train sales associates?
Pitkow: We do most of it in-house, but sometimes we bring in sales motivation trainers or call center trainers.