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Total Retail’s Take: I think this is a great idea. In recent memory, malls have been opening earlier and earlier to attract shoppers to huge sales, with Black Friday creeping into Thanksgiving Day. However, findings show that this practice doesn’t produce incremental sales. Instead, earlier openings merely spread out the sales over more days. Hopefully the retailers within the Mall of America let their employees enjoy the holiday with family before the hectic Black Friday “holiday” begins.
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Taylor Knight
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Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.
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