Making a Plan: How to Develop Three-year Projections
Keep in mind that it’s difficult to know what kind of growth or decline your prospecting continuation counts will see in the future. But the history of these files will give you an indication of this. If you see steadily growing counts, project growth based on that percentage. If you see a decline, you’ll want to take that trend into account. Once you enter your continuation count into your spreadsheet, you have a reasonable financial projection of what’s possible based on known factors.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
