Making a Plan: How to Develop Three-year Projections
2. Based on the formulae and projections you’ve just created, repeat the process to develop a plan for the next two years. This spreadsheet is your template for your three-year plan.
If you calculate your projections to flow from cell to cell in your spreadsheet, you’ll see that your housefile grows with more prospecting and declines with less.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
