Making a Plan: How to Develop Three-year Projections
Opportunity for Faster Growth
5. Compare your projections to your company goal. If the numbers far exceed your target, it’s possible you have an opportunity to grow faster than your current trajectory. Of course, this growth likely will require an investment greater than the one you’re currently making. Bracketing your plan into conservative, moderate and aggressive versions is a helpful way to see the potential risks and rewards for different tactics.
- Companies:
- J. Schmid & Assoc.
A columnist for Retail Online Integration, George founded HAGUEdirect, a marketing agency. Previously he was a member of the Shawnee Mission, Kan.-based consulting and creative agency J. Schmid & Assoc. He has more than 10 years of experience in circulation, advertising, consulting and financial strategy in the catalog/retail industry. George's expertise includes circulation strategy, mailing execution, response analysis and financial planning. Before joining J. Schmid, George worked as catalog marketing director at Dynamic Resource Group, where he was responsible for marketing and merchandising for the Annie's Attic Needlecraft catalog, the Clotilde Sewing Notions catalog, the House of White Birches Quilter's catalog and three book clubs. George also worked on corporate acquisitions.
