Making Mobile Commerce Work in Retail

4. Deliver value to the brand and the customer. While there's no one size fits all approach to mobile commerce and the overall unified experience, it takes more than an add-water-and-stir approach. By better understanding your customers’ needs and wants, and delivering to them a unified, relevant and consistent experience across channels that's authentic and true to the spirit of your brand, you can implement mobile commerce strategies that help you meet business objectives while inspiring loyalty from those who matter most — your customers.