Making Mobile Commerce Work in Retail

No matter what approach you take, focusing on the customer's emotional connection with your brand and relevance to the individual are key for creating a loyalty program that differentiates you from the competition.

3. Stay engaged and alive. Once a mobile commerce strategy is put into place and initiatives have kicked off, don't set it and forget it. A tactic you introduce this month may not work next month. These programs require ongoing attention. You need to continually feed it with new ideas, create new triggers and inject fresh opportunity in order to keep it running. It's also important to outline your key performance indicators clearly and monitor them regularly to ensure that you're aligning strategies with overall business objectives.