Making Mobile Commerce Work in Retail

By engaging consumers and learning what mobile features and functionalities they most want to see from you, you can learn what's compelling to them and create that immersive brand experience while benefitting from the engagement process. This can be done in many ways, including customer surveys, in-store questionnaires at the point of sale, commissioned market research or focus groups. Armed with actual data rather than assumptions and guesses, you can devise a mobile strategy that will deliver what your customers want to create frequency, which drives return on investment. You can then align this strategy with other business objectives — e.g., driving mobile adoption or increasing traffic to a particular location — to drive results.