3 Tips to Get Your Emails Opened and Read This Holiday Season

You can use the preheader to tease the content of your mailing, provide a strong call to action or include a personalized greeting. The allowable length varies by email client, but I recommend keeping it under 75 characters to be safe. Again, test different language to see what works.

The big takeaway? Simple is better. This time of year, it's hard for retailers to rise above the marketing noise, so be transparent about where the email is coming from and the content it contains. It's the best (and quickest) way to ensure your email message gets "unwrapped" this holiday season.