3 Tips to Get Your Emails Opened and Read This Holiday Season

Most brands simply use the name of their organization. If you want to add a personal touch, select a person at your organization to pair with your company name. For example, Emma's newsletter comes from our Director of Content Emily Konouchi. We also include the Emma brand name so our subscribers don't wonder, "Who is this Emily Konouchi, and why is she emailing me? Delete."