3 Tips to Get Your Emails Opened and Read This Holiday Season

This presents a major challenge to retailers: How do you create a clickworthy message that gets opened — and converts to a purchase — during these critical last few days of the year?

In a typical inbox, people only have three pieces of information to consider when deciding whether to open an email: "From" name, subject line and preheader text. That's not much. Furthermore, during the busy holiday season when people have less time, shrinking attention spans and itchy delete fingers, it's crucial that you get it right. Consider the following three tips: