3 Tips to Get Your Emails Opened and Read This Holiday Season

Are you still ho-ho-hoping to connect with last-minute shoppers this holiday season? You're not alone. Many retailers are looking to cash in on procrastinating consumers. Unfortunately, the closer we get to the holidays, the more difficult it is to gain inbox traction.

This time of year, everything is at a premium — especially time. Consumers are doing a cost-benefit analysis on a minute-by-minute basis (even if they don't know it). They're weighing the pros and cons of making one last trip to the mall. They're debating whether to pay the extra shipping costs to make sure that one last package arrives in time for the big day. They're even gauging the benefits of opening all those emails cluttering their inbox.