Make a Renewed Commitment to Consumer Choice

Commit to Consumer Choice
During DMA07 in October, we announced a new self-regulatory program to meet the mounting consumer interests of relevance and timeliness, as well as to keep the mail medium open for use by direct marketers. Called the Commitment to Consumer Choice (CCC), it gives people more say in what they do and don’t want to receive. Here are some suggestions for action your company can take to support this commitment.