Make a Renewed Commitment to Consumer Choice

◆ Relevance. They want information relevant to them. They’re not being arbitrary when they say, “I want what I want when I want it, and I don’t want what I don’t want when I don’t want it.” They mean it and are serious about acting on it.

◆ Responsibility. Part and parcel of this movement are calls for catalogers to handle their customer data more carefully than ever before. Your customers want to know their shopping experience is safe and secure. Their No. 1 privacy concern is identity theft, and many feel that just because their name and address is on a catalog, they’re more vulnerable.