Make a Renewed Commitment to Consumer Choice

If all catalogers unite in support of the CCC, we’ll keep the mail medium open for business. If not, it could be a tough road ahead. For some helpful resources, go to www.dmaccc.org or www.the-dma.org/environment.

Pat Kachura is senior vice president for ethics & consumer affairs at The Direct Marketing Association. You can reach her at (202) 861-2410 or pkachura@the-dma.org.